Tag: Culturenomics

Hispanic Executive

Articles & Press

May 25, 2026

Liz Castells-Heard Has Been Saying It All Along. Are You Listening Yet?

Featured in Hispanic Executive

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

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AdAge

Cultural Marketing Playbook

May 24, 2026

Cultural fluency: Brands' silver bullet for relevance and growth

Featured in AdAge

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign segment, but as the growth engine itself. This white paper from AdAge and INFUSION reveals how cultural fluency drives authentic connection...

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INFUSION INSIGHT

Articles & Press

May 19, 2026

Liz Castells-Heard on future-proofing brands in a rapidly shifting America

Liz Castells-Heard outlines strategic actions for brands to remain relevant and competitive as demographics shift across the country.

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INFUSION INSIGHT

Cultural Marketing Playbook

May 18, 2026

Playbook: Measuring cultural relevance and campaign ROI

KPIs and data attribution methodologies to measure and prove the ROI of culturally fluent campaigns.

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INFUSION INSIGHT

Awards & Recognition

May 17, 2026

Liz Castells-Heard receives Multicultural Pioneer Accolade

Recognizing Liz Castells-Heard's lifetime of dedication, leadership, and commercial innovation in bicultural marketing.

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