Articles & Press

May 26, 2026

The cultural visionary elevating brands and business growth

"I've always been this mix of numbers, intuition, creativity, and corazón," she says. "Analytics is my lifeblood, strategy my superpower, but my heart is the compass."

May 25, 2026

Liz Castells-Heard Has Been Saying It All Along. Are You Listening Yet?

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

May 19, 2026

Liz Castells-Heard on future-proofing brands in a rapidly shifting America

Liz Castells-Heard outlines strategic actions for brands to remain relevant and competitive as demographics shift across the country.