THE LEADERS
LEADERS. DOERS.
GROWTH DRIVERS.
CHANGE CATALYSTS.
Bold. Hands-on. In it. No BS...
We're the senior team clients actually getâbuilders, operators, problem-solvers. Culture is our code. Strategy is our weapon. Creativity is our soul. Execution is how we win. We don't do "meh". We do "hell yeah." We deliver impact.
"I set the example with drive, truth, grit, art, science and heart. I am fearless so we can fly."
LIZ CASTELL-HEARD
CEO, Chief Strategy OfficerCuban-born, globally-reared Stanford MBA, tell-it-like-it-is 40+ year industry leader and mentor with GM, Client-side and finance expertise.
Bold optimism, passion for living fully, 350-ft bungee jumps, her hubby of 40+ years, 3 German Shepherds, and 7 god kids.
"As the client voice of reason, I lead the orchestra, set the pace, and ensure we're finely tuned."
LETICIA JUĂREZ
Partner, Strategy & MarketingMexican-born, CA-raised 25+ year strategic leader, UCSD honors grad, and problem solver aligning brands with consumers wants.
Brainpower, intuition, bicultural insight, calm precision, energy that lights up a room, and the love of 100+ close family.
"We create ideas that drive ROI and make the impossible possible."
RODRIGO RIBEIRO
Chief Creative Officer, Design & AI OperationsBrazilian-born, NY-bred award-winning creative with 25+ years leading brands like IBM, Pepsi, Verizon, Disney, Target, and State Farm.
Technology instinct, cultural insight, Urban, Multicultural influence, and love for DTLA scooters, his wife, and sons.
"I strive for team excellence and solutions. Measure twice, cut once. Overcommunicate."
MALU SANTAMRĂA
Partner, Account LeaderMexico Cityâraised, USC grad 25+ year consensus-building leader thru clarity, collaboration and experience from LatinWorks to RLR.
Mexi-Cali perspective, fueling clarity, football (not fĂştbol), and a deep love of family, friends, food, and fun.
"I ensure Finance, HR, Ops, and AI work together to protect and achieve our clients' goals."
TERRY SULLIVAN
Partner, CFO & CCOFinancial leader with 35+ years across LA, NY, and Boston, DMB&B, Hill Holliday, and Della Femina, and CUNY accounting grad.
Foresight, operational rigor, a love of vintage cars, and pride in 35 years of marriage and his doctor daughter.
AGENCY LEADERSHIP
"I keep our leaders, teams and Clients aligned, informed, on track and moving forward."
DAVE HERNANDEZ
Business & Executive PartnerProactive C-suite right hand acting as surrogate to clients and staff. Texas-Mexican with 20+ years managing complexity in diverse roles.
Multitasking mastery, tact, needs anticipation, and a love for wine country, the sea, friends, and home remodels.
"An idea, a dream, and the right team can take us anywhere."
CARLOS CORREA "LITOS"
VP, Creative Director, ContentPassionate Colombian-born creative leader with 25+ years at JWT, Y&R, Ogilvy, and Orci, who builds content and ideas that endure.
Instinct, rhythm, passion, family and fĂştbol love, and a sharp sense of what makes ideas click and trends stick.
"I transform numbers into meaningful connections that move people and business."
MARIELISE NASCIMENTO
VP, Integrated Media Services30-year Multicultural media leader from Brazil turns audience intelligence and cultural insight into impactful omnichannel ecosystems.
Intellect, precision, creativity, tenacity, and love for the multicultural media space, her husband, and twin girls.
"I believe brands come alive and impact where culture meets language."
JORGE PELAYO
Creative Director, Multilingual Communication ServicesMultilingual strategist, writer, and thinker from Mexico with 25 years ensuring ideas resonate authentically in-language and in-culture.
Bicultural perspective, curiosity, creativity, and love for opera, cathedrals, photography, travel, family, and learning.
"I believe the best ideas begin with empathy for people and brands."
LESLIE MARIE RODRIGUEZ
Creative DirectorA big idea creative with Mexican roots, Louisiana charm and 15+ years creating resonant performance work from Y&R to Buzzfeed.
Culture, words, design and human connection, a bold spirit, and making something meaningful from chaos.
"I create something authentic and magical with a team that makes the dream work."
CHRISTOPHER BONES
VP, Creative Director, ContentPoet, writer, singer, musician, and producer with NY and Cape Town soul. 10+ years of breakthrough work like Spectrum's THE ONE.
Creative fire, guts, curiosity, endless talent and love of spicy food, entertainment, people, and adventure.
"I turn creative ambition into scalable, on-time execution by holding the edge."
AIDA OLAYA
Director, Creative Workflow OperationsHigh-energy ops leader from Peru with 25 years' Hispanic and GM experience managing seamless workflows across thousands of projects.
Confidence under pressure, caffeine, Cat flair, and love of fast cars, beautiful shoes, and her newborn daughter.
"An idea, a dream, and the right team can take us anywhere."
LOREM IPSUM
VP, Creative Director, ContentPassionate Colombian-born creative leader with 25+ years at JWT, Y&R, Ogilvy, and Orci, who builds content and ideas that endure.
Technology instinct, cultural insight, Urban, Multicultural influence, and love for DTLA scooters, his wife, and sons.