GET TO KNOW INFUSION
We’re a top WMBE multicultural marketing and advertising agency guiding Fortune 500 brands to turn cultural fluency into business growth through our Transculturation™ model and ROI-Powered Ideas® founded by Stanford MBA Liz Castells-Heard.
Culture Fuels Growth
Infusion Proves It
Liz is a 40+ year 'no B.S.' industry force, cultural marketing pioneer, and strategic leader known for her foresight, rigor, and creative insight that galvanize excellence.
After a few years in investment banking, Liz held diverse client and agency roles at DDB NY, Campbell's, Oriflame Cosmetics, Conill/Saatchi & Saatchi, and VZA across marketing, planning, creative, operations before becoming an entrepreneur in 1998.
In 2000, Liz coined Transculturation™ to shift focus from awards-driven mass reach to ROI-driven audience intelligence impact. The model helps clients profitably embed cultural fluency across the organization.
Together with Leticia Juarez's marketing, creative and media leadership, they form a powerful partnership of bold vision and disciplined orchestration, supported by a hands-on nimble team of multi-talented early AI adopters with brains, heart, & grit.
In today's diverse America, where brands face mounting pressure for performance, efficiency, and relevance, INFUSION helps clients transform complexity into clear opportunities through cultural fluency.
NO BS. JUST RESULTS. WE BRING THE FIRE.
We're serious about the work and results—not about ourselves.
PasiĂłn for all we do. Wise in decisions. Accountable to goals.
Fiercely loyal to our clients, our partners, and each other.
We think innovation comes from diverse perspectives.
We challenge assumptions. Love riffs. Solve issues.
We think differently. Move faster. Stay flexible.
Confidence with humility. Smart with heart.
One team. No egos. No drama. High bar.
We say what needs to be said. Directly.
Always curious. Learning. Improving.
And yes... we're a little bit crazy.
We turn 'meh' to 'hell yeah.'
We always push for better.
Deliver, no matter what.
A HISTORY OF FIRSTS, FIREPOWER AND FIGHT.
25+ years leading cultural marketing and digital innovation, industry change, and helping brands win in a diverse America.