The near-multicultural majority drives 100% of U.S. pop growth and outsized influence. For these audiences, culture codes their identity and daily lens, shaping values, behavior, expectations, how they think, connect, and evaluate brands, experiences and trust.
Yet over 85% of Multiculturals and two-thirds of all consumers still feel unseen in advertising —exposing a major relevance gap. Still brands that integrate cultural fluency outperform those relying only on data signals, translation, or surface representation.
INFUSION helps close the cultural fluency gap with the depth of knowledge, context, nuance, judgment, and lived experience required today.