THE WORK
CREATIVE
THAT CONNECTS
Connecting and empowering people with 360° influencer power and resonant journeys.
Spectrum
Infinito
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Connecting homes / Empowering communities
#1 SPANISH BRAND FOR 20+ YEARS
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INFUSION is Spectrum’s multicultural AOR, driving record sales and market dominance. Through strategic creativity and ROI-Powered Ideas®, we infused cultural relevance across direct response, brand campaigns, and retail integrations—proving that cultural fluency is a massive commercial growth driver.
Time Warner Cable
You can share your passions.
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Connecting Passions and Communities
20 OF 24 NEW PITCHES WON
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Creating meaningful connection through shared cultural moments, we developed targeted communications to capture local market segments and build brand loyalty across California and Texas.
Pure Life
Pura Vida.
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Pure Life, Pure Family Moments
TOP OF MIND BRAND AWARENESS GROWN BY 40%
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Empowering healthy lifestyles and family moments with Pure Life, we brought cultural relevance into active consumer channels and localized merchandising across leading retail stores.
Spectrum
ConexiĂłn
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Unleashing Music and Connection
30M+ MULTICULTURAL AUDIENCE REACHED
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Bringing music and entertainment closer to the community, we launched targeted experiential campaigns that amplified brand relevance and consumer love across multiple festivals.
McD SO CAL
McCafé
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Building Community Cornerstones
+14% YEAR-OVER-YEAR SALES INCREASE
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Positioning McDonald’s as a community cornerstone, we created hyper-local activations and target-specific creative. By aligning menu items with cultural moments, we connected deeply with Hispanic, Asian, and African American neighborhoods, driving high-impact store foot traffic and digital app engagement.
TOYOTA
Conduce
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BICULTURAL INSIGHT / ALWAYS-ON ENGAGEMENT / CONSTANT GROWTH
+22% REVENUE ENGAGED IN TARGET COUNTIES
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Re-engineering regional automotive campaigns through Transculturation™. We identified shared family values across diverse buyer segments, creating authentic storytelling for Camry, RAV4, and Tacoma that elevated dealer traffic and consolidated regional sales leadership.
Safeway
SAFEWAY
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Delivering Fresh Choices to Every Table
+18% BASKET VALUE GROWTH
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Highlighting Safeway's commitment to community and local sourcing, we developed key campaigns focusing on freshness, quality, and diverse family favorites that resonated with multicultural families.
Safeway
FOCUSED
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Focusing on Family Needs
+12% REVENUE ACROSS SOUTHWEST
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Understanding the local grocery behaviors and optimizing store promotions based on seasonal cultural demand, keeping families focused on what matters.