Safeway Hero
SAFEWAY
+18% BASKET VALUE GROWTH
CASE STUDY
Safeway

Delivering Fresh Choices to Every Table

Highlighting Safeway's commitment to community and local sourcing, we developed key campaigns focusing on freshness, quality, and diverse family favorites that resonated with multicultural families.

STANDOUT WORK

STANDOUT
WORK

A showcase of key campaign executions that successfully drove brand engagement and commercial growth for Safeway.
Standout Work Media
Creative Campaign
Standout Work Media
Creative Campaign
Standout Work Media
Creative Campaign
Standout Work Media
Creative Campaign
MORE CLIENTS
MORE WORK

More Work

Connecting homes / Empowering communities
Spectrum
Infinito
See case study

Connecting homes / Empowering communities

#1 SPANISH BRAND FOR 20+ YEARS | INFUSION is Spectrum’s multicultural AOR, driving record sales and market dominance. Through strategic creativity and ROI-Powered Ideas®, we infused cultural relevance across direct response, brand campaigns, and retail integrations—proving that cultural fluency is a massive commercial growth driver.
Building Community Cornerstones
McD SO CAL
McCafé
See case study

Building Community Cornerstones

+14% YEAR-OVER-YEAR SALES INCREASE | Positioning McDonald’s as a community cornerstone, we created hyper-local activations and target-specific creative. By aligning menu items with cultural moments, we connected deeply with Hispanic, Asian, and African American neighborhoods, driving high-impact store foot traffic and digital app engagement.
Back to all Work